My Role
- Branding
Misty Range Resorts is a peaceful nature retreat set in the lush greenery of Marayur, close to the famous hill station of Munnar. The area is packed with other resorts offering similar nature-based stays, making the competition tough.
The Challenge
The main challenge was to make Misty Range stand out from many other resorts nearby. We needed to give it a clear and memorable identity that would connect with travelers looking for something special.
Our Strategy
To make the resort more appealing, we focused on its biggest strength — the amazing views and calm atmosphere. Instead of just listing its services, we told a story. A story about its eco-friendly vibe, peaceful setting, and love for nature.
Key steps we took:
- Used stunning photos and videos to highlight the scenic beauty.
- Built a brand story around eco-tourism and sustainable living.
- Focused on Instagram and Google listings to share nature-filled content.
- Showcased guest
- stories and views as the core of the brand message.
Results
✅ Misty Range became known as a peaceful, view-rich escape
✅ Social media activity and direct inquiries grew within a month
✅ Boosted brand visibility in Marayur and nearby tourist spots
✅ Created a consistent visual style in tune with nature across all platforms
Key Takeaway
In a crowded market, it’s not just about being different — it’s about being real. Misty Range won hearts by offering what people truly wanted: peace, nature, and beautiful views. That became their brand’s biggest strength — and we made sure the world saw it.
