My Role
- ONPAGE SEO
- OFFPAGE SEO
Kerala Spices Online is one of the best projects I have ever handled.
When I began managing the SEO for Kerala Spices Online (KSO), my primary task was to address a sudden drop in search rankings the project was experiencing. After conducting a thorough analysis, I identified several key issues that were negatively affecting the website’s performance.
The major issues I found were quite serious. There was a lot of duplicate content across the site, meta tags weren’t optimized, there was no schema markup in place, and many of the product images were not optimized at all. On top of that, some of the content was AI-generated and lacked originality or user value.
I took a step-by-step approach to fix things—starting with one product at a time. I optimized the content, improved meta tags, added schema markup, compressed and renamed images properly, and rewrote the AI content where needed to make it more engaging and SEO-friendly.
The improvements didn’t happen overnight, but over time, the results were amazing. The rankings started to recover, traffic increased steadily, and the site’s overall SEO health became much stronger. This experience made Kerala Spices Online one of the best and most satisfying projects I’ve ever worked on.
With the added graphs from Google Analytics and Search Console, you can clearly analyze the differences.
