Instrings

InStrings, a thrilling adventure service in Munnar offering zipline and giant swing experiences, had minimal online visibility. The main SEO goal was to rank for the competitive keyword “zipline Munnar” within a tight deadline, while also increasing overall organic traffic from scratch.

🧠 My SEO Strategy

To meet the goal, I designed a focused and agile SEO plan:

Keyword Targeting & Research:

  • Identified “zipline munnar” and “giant swing munnar” as primary keywords.
  • Researched user intent and competition for these queries.

 

Topical Cluster Creation:

  • Built a content cluster around adventure tourism in Munnar.

Created supporting blogs linking to the main service page to build authority.

 

On-Page Optimization:

  • Optimized the landing pages with proper heading structure, keywords, and meta tags.

Added high-quality visuals and schema markup for better CTR and rich results.

 

Link Building:

  • Acquired high-authority backlinks from travel blogs and local directories.
  • Promoted content on social channels and niche forums.

🚀 Results (Within 2 Months)

Metric Before SEO After SEO (2 Months)
Keyword: “Giant Swing Munnar” Not Ranked Ranked in Top 5 (Month 1)
Keyword: “Zipline Munnar” Not Ranked Ranked in Top 3 (Month 2)
Organic Traffic ~0 2,000+ daily visitors

✅ Impact

  • Improved Local Search Presence: Ranked on Page 1 for two high-converting keywords.
  • Boost in Bookings & Leads: Significant increase in inquiries and conversions via organic search.
  • Sustainable Growth: The content cluster continues to drive consistent traffic and visibility.