My Role
- ONPAGE SEO
- OFF PAGE SEO
InStrings, a thrilling adventure service in Munnar offering zipline and giant swing experiences, had minimal online visibility. The main SEO goal was to rank for the competitive keyword “zipline Munnar” within a tight deadline, while also increasing overall organic traffic from scratch.
🧠 My SEO Strategy
To meet the goal, I designed a focused and agile SEO plan:
Keyword Targeting & Research:
- Identified “zipline munnar” and “giant swing munnar” as primary keywords.
- Researched user intent and competition for these queries.
Topical Cluster Creation:
- Built a content cluster around adventure tourism in Munnar.
Created supporting blogs linking to the main service page to build authority.
On-Page Optimization:
- Optimized the landing pages with proper heading structure, keywords, and meta tags.
Added high-quality visuals and schema markup for better CTR and rich results.
Link Building:
- Acquired high-authority backlinks from travel blogs and local directories.
- Promoted content on social channels and niche forums.
🚀 Results (Within 2 Months)
| Metric | Before SEO | After SEO (2 Months) |
|---|---|---|
| Keyword: “Giant Swing Munnar” | Not Ranked | Ranked in Top 5 (Month 1) |
| Keyword: “Zipline Munnar” | Not Ranked | Ranked in Top 3 (Month 2) |
| Organic Traffic | ~0 | 2,000+ daily visitors |
✅ Impact
- Improved Local Search Presence: Ranked on Page 1 for two high-converting keywords.
- Boost in Bookings & Leads: Significant increase in inquiries and conversions via organic search.
- Sustainable Growth: The content cluster continues to drive consistent traffic and visibility.
